Many people in the SEO industry have been crying out for years for some kind of higher power or body to take control of the SEO world so there are stricter guidelines and more trusted places for reputable search engine optimization specialists to be recognised. Most other industries have rules and regulations in place to avoid any customers getting ripped off, but unfortunately SEO does not have this yet.
Why do people in the industry want this? For every reputable and legitimate search engine optimisation specialists there are cowboy ones and the bad thing about this is that the bad ones have no problem at all with undercutting and stealing business off the good ones.
A professional SEO person will understand there is much more to search optimisation than just page ranking. Of course this is important, but it is only a small part of the jigsaw. Underhand SEO companies have been known to approach other people’s clients and promise them they can get them ranked number one. If a client is new to SEO then they are dazzled by promises and cannot see the bigger picture. The sad thing is that the bad companies will often get them ranked number one, but it will be with black hat techniques and weeks later they could be penalised or even banned from SERP’s.
We all know a bad apple rots the entire basket so for the sake of the good SEO people, reputable SEO specialists should welcome some control.